Social media is still in its infancy, and many business executives
still don't understand how to Ieverage it for their organizations, large
or small. They're too focused on the talking, and not focused enough on
the listening.When I speak, I often begin by asking my audience,
"How many of you know at least one executive who doesn't fully
understand the business value of Twitter?"
Sure enough, the entire audience raises their hands. Then I tell them about my experience in Las Vegas three years ago.
I
had been standing in line to check in at...