Big Data Meets Walt Disney's Magical Approach

Walt Disney is one of the most admired companies in the world and annually, approximately 100 million visitors spend a lot of time in the Walt Disney parks around the world. These visitors could generate a lot of data and that is exactly what Walt Disney aims to achieve. Recently, they announced the introduction of the wireless-tracking wristband ‘MagicBand’. They aim to make the visit to the Walt Disney World in Orlando a more magical...

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Data Visualization: Making Big Data Dance

Fifteen years ago, the presentation of data typically fell under the purview of analysts and IT professionals. Quarterly or annual meetings entailed rolling data up into now quaint diagrams, graphs, and charts. My, how times have changed. Today, data is everywhere. We have entered the era of Big Data and, as I write in Too Big to Ignore, many things are changing. Big Data: Enterprise Shifts In the workplace, let’s focus on two major shifts....

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Seven Steps to Rejuvenate Your Marketing Database

A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of consumer disengagement. This happens for a variety of reasons. The consumer is barraged by messaging across channels – from your business and others.  Some of the other reasons include the consumer having real time access to messaging through mobile, lots of social discussions, and the consumers’...

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