Boston, MA - January 24, 2013 -- According to the latest
research from Strategy Analytics, global smartphone shipments grew 43
percent annually to reach a record 700 million units in 2012. Samsung
was the star performer, capturing 30 percent marketshare worldwide and
extending its lead over Apple and Nokia.
Neil Shah, Senior Analyst at Strategy Analytics, said, ?Global
smartphone shipments grew 38 percent annually from 157.0 million units
in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for
the full year reached a record 700.1 million units in 2012, increasing
robustly from 490.5 million units in 2011. Global shipment growth slowed
from 64 percent in 2011 to 43 percent in 2012 as penetration of
smartphones began to mature in developed regions such as North America
and Western Europe.
Neil Mawston, Executive Director at Strategy Analytics, added,
?Samsung shipped a record 213.0 million smartphones worldwide and
captured 30 percent marketshare in 2012. This was the largest number of
units ever shipped by a smartphone vendor in a single year, beating
Nokia?s previous all-time record when it shipped 100.1 million units
during 2010. Despite tough competition in stores and courtrooms, Samsung
continued to deliver numerous hit models, from the high-end Galaxy
Note2 phablet to the mass-market Galaxy Y. Apple grew a healthy 46
percent annually and shipped 135.8 million smartphones worldwide for 19
percent marketshare in 2012, broadly flat from the 19 percent level
recorded in 2011. Apple had a strong year in developed regions like
North America, but this was offset partly by its limited presence in
high-growth emerging markets such as Africa.
Linda Sui, Analyst at Strategy Analytics, added, ?Samsung and Apple
together accounted for half of all smartphones shipped worldwide in
2012. Large marketing budgets, extensive distribution channels and
attractive product portfolios have enabled Samsung and Apple to tighten
their grip on the smartphone industry. The growth of Samsung and Apple
has continued to impact Nokia. Nokia retained its position as the
world?s third largest smartphone vendor for full-year 2012, but its
global marketshare has dropped sharply from 16 percent to five percent
during the past year. Nokia?s Windows Phone portfolio has improved
significantly in recent months, with new models like the Lumia 920, but
we believe the vendor still lacks a true hero model in its range that
can be considered an Apple iPhone or Samsung S3 killer.?
Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q4 2012.|
Global Smartphone Vendor Shipments (Millions of Units)
|
Q4 '11
|
2011
|
Q4 '12
|
2012
|
|
Samsung
|
36.5
|
97.4
|
63.0
|
213.0
|
|
Apple
|
37.0
|
93.0
|
47.8
|
135.8
|
|
Nokia
|
19.6
|
77.3
|
6.6
|
35.0
|
|
Others
|
63.9
|
222.8
|
99.6
|
316.3
|
|
Total
|
157.0
|
490.5
|
217.0
|
700.1
|
|
Global Smartphone Vendor Marketshare %
|
Q4 '11
|
2011
|
Q4 '12
|
2012
|
|
Samsung
|
23.2%
|
19.9%
|
29.0%
|
30.4%
|
|
Apple
|
23.6%
|
19.0%
|
22.0%
|
19.4%
|
|
Nokia
|
12.5%
|
15.8%
|
3.0%
|
5.0%
|
|
Others
|
40.7%
|
45.4%
|
45.9%
|
45.2%
|
|
Total
|
100.0%
|
100.0%
|
100.0%
|
100.0%
|
|
Total Growth Year-over-Year %
|
55.9%
|
63.8%
|
38.2%
|
42.7%
|
Original Source : http://blogs.strategyanalytics.com/WSS/post/2013/01/25/Global-Smartphone-Shipments-Reach-a-Record-700-Million-Units-in-2012.aspx
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