The Power of Social Media - Top Tips for Success

This week I reached an incredible milestone of having more than 100,000 LinkedIn followers.

When I penned my very first piece less than five months ago just over 2,234 readers spared a few minutes of their time to read my thoughts. The last time I looked the total was over 103,000 and it is still growing by the minute.
I have covered a variety of business subjects and have touched upon everything from getting promoted to planning ahead and interest has continued to grow on these key subjects.
Thank you to all those who have commented on the various subjects I have tackled in previous months - both positive and negative, its great to read such passionate debate on each post.
I have always believed in the power of social media as it can have a huge impact on your business and personal brand and with this in mind I thought I would share some top tips for using Linked In to your best advantage.
Keep your profile up to date
This may seem very obvious but so many people fail to keep their Linked In profile up to date. More and more people are searching prospective clients or employees before meeting with them and they will look at your profile as a point of reference. Understand how powerful it is, if you google your own name you will proabably find your Linked In profile will appear on the first search page. And don't forget to use the website links they are great way to get more traffic to your website.
Be interesting and be interested
I much prefer to look at a profile where people are sharing things they are interested in. It adds another dimension to your online personaility and brand. Having an opinion about something you are passionate about is not a bad thing, it shows that are actually interested in what is going on around you and your industry.
Recommend others and they will recommend you
Reccomendations are a great way of people understanding who you are and what people think of you. If you reccomend people make sure you ask them to write a reccomendation about you. The more you give the more you recieve.
Lead them to you
Many use Linked In as a business directory, so if you are a business owner its smart to create a business page and include your branding. Again this is going to increase traffic to your own website and increse brand awareness for your company.
 
Original Article :http://www.linkedin.com/today/post/article/20130201105515-32175171-the-power-of-social-media-top-tips-for-success?trk=li_tw_0213&sf9179253=1

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